A charming honeycomb structure immediately grabs attention as you stroll down Grand Avenue in Downtown Los Angeles. And the The Broad, an art museum inaugurated in September 2017 whose works have been seen by an average of 900.000 visitors a year, coming from all over the world. Being quite recent, it is not among the most famous museums in Los Angeles, but its architecture will know how to intrigue fans of American contemporary art.
- What is The Broad
- Where is it and how to get there
- Tickets and Opening Hours
- Why visit it?
- Where to sleep in the area
What is The Broad
Il The Broad it's a contemporary art museum located in downtown Los Angeles. The collections inside it are from the period that varies from 1950 to today. There are ben 2000 operates art and there are numerous temporary exhibitions that certainly do not leave the visitor indifferent. The museum can be visited for free and is a must-see if you are in this area.
The name The Broad comes from Eli e Edythe Broad, two American art collectors and philanthropists. The astonishing building that houses the museum was funded by them and cost about $ 140 million. The project of the Diller Scofidio + Renfro architecture studio in collaboration with Gensler was chosen in 2010 among six different projects of important international studios. The building, nicknamed 'veil and vault'occupies over 35.000 square meters and houses the exhibition spaces, a shop, a restaurant, offices and a garage. In the building we also find the headquarters of the Broad Art Foundation library.
Green spaces could not be missing in the project and so we find in the southern area The plaza, an area with centuries-old olive trees whose design is always due to Diller Scofidio + Renfro in collaboration with Hood Design Studio.
Eli Broad, listed by Forbes in 2019 as the 78th richest man in the United States, died in April 2021.
Where is it and how to get there
The Broad is located at 221 South Grand Avenue in Los Angeles, not far from the Walt Disney Concert Hall and the MOCA.
If you are in auto (highly recommended to use it in Los Angeles, as you read in the article on how to get around Los Angeles), there is a parking lot right under the museum. Take 2nd Street at the intersection of Hope Street and Grand Avenue. The cost is $ 17 for the first three hours for all museum visitors who simply need to show their admission ticket. Over three hours the cost is $ 5 every 15 minutes up to a daily maximum of $ 27. On weekends and after 17pm there is a single rate of $ 00. On Grand Avenue you will find other parking spaces and non-affiliated parking lots.
On the P1 floor of the museum there is the free parking for bicycles.
If you are in metro, the best stop is Civic Center / Grand Park Station with the red or purple line. In about 5 minutes on foot along Hill Street and then 2nd Street you will reach the entrance to the museum.
If you are in bus you can get off at the Grand Avenue / 1st Street or Grand Avenue / 2nd Street stops.
Tickets and Opening Hours
The Broad is open from 11:00 to 17:00 on Wednesdays, Thursdays and Fridays. The Saturday and Sunday from 10:00 to 17:00. Closed to the public on Mondays and Tuesdays.
The entrance to the museum is free. On the website you can book tickets in advance. Some exhibitions or special collections may be subject to charges.
If you have a smartphone with earphones, I recommend using the audio guides for mobile phones on the museum's website and available free of charge. In the dedicated section you will also find the map of the museum and interesting activities suggested to entertain, intrigue and entertain children.
Why visit it?
Among the many things to see in Los Angeles, this city area is full of buildings that amaze the visitor with their aesthetic beauty and the artistic flair of their architects. The buildings themselves are often real works of art, the cost of which to build them was considerable. The Broad is no exception. The concept of 'veil and vault' it applies perfectly to this work: it is as if a honeycomb veil covered the building while allowing natural light to enter the interior without damaging the works of art. The vault, on the ground floor, houses the storage areas of the museum which however become part of the exhibition space of the museum itself.
Se the outside leaves the visitor amazed, the interior is no exception either from an architectural point of view or for the numerous works it houses. Furthermore, if you are visiting Los Angeles with children this museum can be an interesting stop for them too thanks to the free tours dedicated to families and available on the website.
Al ground floor we find the lobby, an exhibition space, the 'warehouse', a shop, bathrooms and elevators, access to the outdoor area The Plaza and the Otium Restaurant.
Al first floor there is the Oculus Hall for debates and conferences, the Timeline of Eli Broad that is an area dedicated to work and projects in the years of Eli Broad, the windows that allow you to see the 'storage areas' where the works not in exhibition, administrative offices and bathrooms.
Al second floor there are exhibition galleries with works by important artists including Andy Warhol, Jean-Michel Basquiat, Roy Lichtenstein, Kara Walker, Christopher Wool.
Where to sleep in the area
The Broad is located in the Downtown Los Angeles neighborhood, certainly full of accommodations for the night and a great crossroads for visiting the main attractions of Los Angeles. In our article on where to sleep in Los Angeles you will find tips and tricks on the best neighborhoods for your accommodation.
Where to sleep in Los Angeles