One of the most famous streets in Miami is Lincoln Road: a real one outdoor mall in a pedestrian area where you can find everything from unmissable bargains to major luxury brands, from the best-known brands to collections that will only be released in the United States. Not to mention the restaurants and bars, able to satisfy any culinary craving you have. In about 10 blocks they are beyond 200 between shops and restaurants: if you love shopping and social life this is really a place not to be missed during your holidays in Miami.
Un advice: If you choose Lincoln Road for shopping then it is best to go in the morning when there is not a lot of crowds. If, on the other hand, you want to have a taste of worldly life between shopping and cocktail bars then choose the late afternoon and you will not be disappointed.
- Where is it and how to get there
- What to see along Lincoln Road: not just shops
- Miami Beach Community Church
- Art Center South Florida (Oolite Arts)
- 1111 Lincoln Road
- New World Center
- Lincoln Theater
- Colony Theater
- Romero Britto Gallery
- Shopping and dining in the Lincoln Road Mall
Where is it and how to get there
Lincoln Road is north of Ocean Drive between 17th Street to the north and 16th Street to the south, bordered by Washington Street to the east and Alton Street to the west. The whole area is closed to traffic and it was one of the first pedestrian zones in Florida thanks to the idea of its architect Morris Lapidus in the XNUMXs. Morris Lapidus is also the architect of the Fountainebleau hotel and the Eden Roc hotel and his style is known as MiMo, Miami Moder Architecture.
Most of the shops on Lincoln Road are open every day from 10: 00 23 to: 00.
The Lincoln Road shopping area is easily accessible and well connected to the By public transport to other areas of Miami Beach and Miami in general.
- If you are already in Miami Beach take the MB-SBL South Beach Loop bus line A or B, known as a trolley. If you take the SoBe you can get off at Washington Avenue & Lincoln Road, Meridian Avenue & Lincoln Road or Alton Road & Lincoln Road.
- If you are in Downtown Miami you can take bus number 119 and get off at 17th Street & Jefferson Avenue or 120 and get off at Lincoln Road & James Avenue. In both cases the journey takes about 40 - 45 minutes.
If you are in auto, there are several paid parking lots where you can safely leave your car and then stroll peacefully among the shops of Lincoln Road. The Lincoln Road Mall website shows the closest car parks with rates, number of parking spaces and addresses of each. The 17th Street Garage and Pennsylvania Avenue Garage, for example, they are among the most profitable and cost $ 2 an hour for the first 4 hours.
What to see along Lincoln Road: not just shops
Certainly the area is famous for its fervent commercial life, but the street also offers churches, art galleries and theaters to admire between shop visits.
Miami Beach Community Church
At 1620 Drexel Avenue is the Miami Beach Community Church. Built in 1921, it is the oldest church in Miami Beach. In 1925 the first Miami Beach radio, WIOD - Wonderful Isle of Dreams started its own business and also broadcast the homilies that were held in the Miami Beach Community Church. In 1926 the church was flooded during the hurricane called Great Miami Hurricane: various books, the piano and the organ were destroyed. You will be struck by the white aspect of the church: on the outside, in fact, it is all white and seems to recall a Hispanic architecture.
Art Center South Florida (Oolite Arts)
Right on Lincoln Road, at number 924, is the headquarters of the Art Center South Florida. Founded in 1984, it is a non-profit organization that promotes contemporary art and culture through meetings, exhibitions and shows open to the public. Admission is free and you can visit it from Monday to Friday from 12:00 to 18:00 and on Saturdays and Sundays from 13:00 to 18:00.
1111 Lincoln Road
The car park located at 1111 Lincoln Road is not just a place to park your car, but a real architectural work that recalls a house of cards in its appearance. The architects of Herzog & de Meuron were chosen by the building owner Robert Wennet to build something unique. The works began in 2008 and, at a cost of 65 million dollars, the new parking lot was inaugurated in 2010. Today it is a destination for architects, photographers and tourists visiting Miami. The car park can accommodate up to 300 cars, as well as shops, offices and some apartments.
New World Center
The New World Center is located at 500 17th Street and is a concert hall that can seat up to 756 people. Opened in 2011, it is the home of the New World Symphony orchestral academy. The architect in charge of the works was Frank Gehry. The adjacent park, on the other hand, was designed by the West 8 company. At the moment there are no tours to visit the New World Center, but the concerts and events on the calendar are always many. Check on the official website which nights are scheduled during your stay in Miami.
At 541 Lincoln Road is the Lincoln Theater. Today it houses a shop, but in the past it was a cinema and the home of the New World Symphony before moving to the larger New World Center. The Art Deco-style Lincoln Theater opened in 1936 as a cinema. In the 2010s it was closed and, after a few years, the New World Symphony invested several million dollars to renovate it and transform it into its own home. In XNUMX Clifford Stein bought the building and for several years now this beautiful historic building has housed a shop.
Another historic Miami Beach theater is the Colony Theater. It is located at 1040 Lincoln Road and can accommodate 415 people. On January 25, 1935, it opened as a Paramount Pictures cinema, and recently the building has been refurbished both to bring back its Art Deco beauty and to refurbish the stage and technical equipment.
If you are fascinated by the architecture of these last two buildings, I suggest you read our article dedicated to Miami's Art Deco.
Romero Britto Gallery
Vibrant colors and a unique art style convey vitality and optimism. Don't miss a visit to the art gallery of the Brazilian-born artist Romero Britto who has lived in Miami for years. On Lincoln Road you can find the Britto Central gallery at 1102, the BRITTO gallery at 546 and the shop with items for all budgets at 532: from a few dollars for prints to thousands of dollars for works signed by the artist himself.
Shopping and dining in the Lincoln Road Mall
The main activity of Lincoln Road is unbridled shopping. The shops along the way are plentiful, from low-budget brands like H&M and Zara to shops like Guess, Desigual, Diesel, Victoria's Secret, Pandora, Armani Jeans, Lacoste. Obviously, even an Apple Store cannot be missed in Miami Beach. You can find a full list of stores here.
Even gourmets will not be disappointed: from Doraku Sushi to Eat Greek Souvlaki, from La Provence South Beach to CVI.CHE 105, as well as places whose names evoke Spain, Aroma Espresso Bar, Cantinetta, Dolce Spagnan, Groovy's Pizza, Montalcino, Rustic Pizza. There is also a Segafredo Café and a Sbarro Spagnan. And if you're in the mood for a cheap burger, I wouldn't recommend stopping at McDonald's, but at Shake Shack, another historic American chain. The full list of restaurants is here.