Imagine being able to live off your greatest passion. Imagine being able to do your dream job, waking up in the morning with a smile ready to face a busy and rewarding day. Imagine you can become a travel blogger!
Ok, it's not easy at all, the competition grows every minute and the road to success is difficult, long and winding ... but, if someone has succeeded, why shouldn't you try it too?
The key word is: determination!
Starting from scratch is complicated but luckily for you today we want to provide you with some valuable tips to open your blog and get started right away. Here is information, tips and tricks to start a travel blog and become a successful travel influencer.
- Choose an effective brand and buy a domain
- Don't save on hosting
- Choose a good CMS
- Choose an attractive, but above all functional tamplate!
- Publish content consistently
- Differentiate from the crowd
- Carve out a niche, build your audience!
- Make your blog "user friendly"
- Try to be interesting and useful to your readers
- She studies. And never stop doing it!
- Network, Build your network of contacts
- Spend the right time on social media profiles
- Create a Mediakit and learn how to propose yourself to organizations and companies
- Invest in yourself
- Maintain an independent opinion
- Optimize the articles published after some time
- Diversify "revenue"
- Hire a technician or hire a professional
- User questions and comments
Choose an effective brand and buy a domain
Let's start with the basics: you need an idea. Think of a name that is recognizable, easy to pronounce and possibly unique. When choosing, pretend you have to communicate your brand / name to a friend on the phone, if it is cacophonous or with different separators (dashes, numbers, symbols) maybe it is necessary to change it. But above all try to find something that reflects a state of mind, a way of being, of thinking, of acting, of living. Something you can identify with but at the same time intercept the way of being of other people: your readers. This choice is perhaps the most difficult: getting the name wrong and changing it is almost the same as starting from scratch.
Remember: if you want to become a professional blogger, you have to buy a second level domain (costs about € 10,00 per year). It is highly not recommended in this case to use free 3rd level domains (domainname.wordpress.org - domainname.altervista.org, etc ...)
If you want to address an Italian audience, look for a free domain name ad extension .it. You can check availability on www.nic.it.
If, on the other hand, you write in English and want to target a wider audience, look for a domain name (com, net) on www.whois.com.
After the liberalization of domain extensions, it is possible to buy in addition to geographical domains also thematic (.blog, .web etc ...) Avoid little-known domain extensions, they can be unprofessional.
Don't save on hosting
A common mistake that most novice bloggers make is to save on hosting, that is the server space within which the website is located. Hosting is really too important a thing on which you have to invest the right. The more efficient the hosting, the more efficient and faster the website will be.
Personally I would like to recommend www.ovh.it for the purchase of the domain and hosting, about 30 - 50 euros a year for basic hosting.
Choose a good CMS
Once you have purchased the domain and hosting, it's time to get a cms (content management system), that is the system that allows you to create and physically manage the blog. There are dozens of them, between the most famous Joomla and Wordpress.
The latter is particularly recommended, because it is the most popular in Italy and boasts a large community, very useful for those who are beginners and may need help or assistance for the installation of templates and plugins.
Choose an attractive, but above all functional tamplate!
Many novice bloggers make the mistake of purchasing a super cool template, packed with spectacular animations. Without going into unnecessary technicalities, know that the more innovative and technological a template seems, the more likely it is that it is heavy and that cause slowdowns on the site.
Choose something graphically modern but simple. In one word: functional.
Publish content consistently
Once the blog is created, it's time to write. The first thing that distinguishes a "blogger who made it", from a simple amateur, is the dedication and perseverance in creating content. If you want to lead the way, maintain a certain frequency of publicationbe it monthly, weekly or daily. My advice is to leave slowly (example: 2, 3 articles per week) and then gradually increase. Write content that gives useful and valid information, but above all reread and optimize what you have already published to improve it.
Differentiate from the crowd
Whatever you are about to produce, try to propose something different, new. If everyone is sharing sponsored content, you avoid doing it. If everyone is writing texts, you try to integrate videos. If everyone is serious, be fun. In conclusion, strive to innovate.
Carve out a niche, build your audience!
Remember the talk about the competition and the choice of name? Here, it is essential that you target a niche, a specific target of readers. Whether it's travelers under 25 looking for fun and nightlife, families with children, history and culture lovers, adventure and extreme sports lovers. You cannot talk about everything at all, otherwise you will be just one among many. Find your way, define your travel idea, address people who feel and live the journey like you.
Make your blog "user friendly"
User experience is something you need to pay close attention to. Your blog must be easy to consult, it must have well-organized thematic categories, a font that facilitates reading, well distributed photos, must have responsive mobile graphics (to date at least 60% of blog traffic comes from mobile devices). There must be no invasive pop-ups and advertisements, malfunctions of various kinds that can somehow annoy users and worsen their "experience" on your site.
Try to be interesting and useful to your readers
Travel journals can be fun, but they won't get you great results. If you want to make a difference, take care of your writing style, make it unique and personal, but above all learn to intercept and satisfy the needs of those who follow you. Offer valid advice and tell direct experiences, provide photographs and emotional content. In short, try to be useful in some way. When you sit down to write, think about how what you are doing will be beneficial to someone else.
She studies. And never stop doing it!
Studying is essential, even if you are "someone" and your blog makes thousands of euros a month. This advice really applies to everyone, especially for novice bloggers. Study and apply the rules of SEO Copywriting, learn the mechanics of web marketing, learn the HTML code.
Acquire basic skills. You don't have to become an expert technician, but if you want to grow you have to at least learn the rudiments.
Network, Build your network of contacts
Another very, very important thing: "network" with other travel bloggers.
Make an effort to be nice, never engage in "battles" against other bloggers, don't gossip and don't be opinionated, rather make friends with as many people as possible and start collaborations.
Get noticed, both by the "travel addicted" community and by your "fellow" bloggers.
Creating your own network, or joining existing networks, allows you to acquire notoriety.
About this, join the blogger community of , and also evaluates the affiliation to some established networks such as Tbnet or the Italian Travel Blogger Association.
Other methods for networking are the targeted use of social networks (registration and active participation in facebook groups, telegram groups, instagram pages, etc.), and participation in meetings, events and tourism fairs like the BIT in Milan or the TTG in Rimini.
Spend the right time on social media profiles
Being active on social media is important but it can also be dangerous!
The risk is to waste too much time between maddening scrolling and spasmodic likes.
Remember: planning is everything.
It is not important to be on all social media, rather focus on those close to your target audience (just to say ... Facebook is more populated by Over 35, YouTube and Instagram are the ideal habitat for teenagers and under 30 in general). Use social media to attract fans but also to network with other bloggers. Spend a set time on content creation and optimization to maintain a high quality standard.
Take beautiful photos and use graphics programs to edit them. Help yourself with software like Canva, to create collages, logos, infographics. For example, if you are fascinated by videomaking and you want to make good content for You Tube, learn the basic techniques for a good post-production.
Create a Mediakit and learn how to propose yourself to organizations and companies
As soon as you begin to achieve the first comforting results in terms of numbers, create your mediakit, both in digital and printed version.
Here's what you should put on your mediakit:
- Info about your vision, that is the philosophy behind your project and the way in which you propose yourself to your audience;
- Info on the target, the niche you are targeting;
- Numbers and statistics (visits to the site, followers and fans on social networks);
- Services you can offer to organizations and companies;
- Customer portfolio and information on previous collaborations.
After creating your mediakit, study digital pr techniques. Learn to write business and presentation emails. Experiment with different communication formulas until you have found a particularly effective solution.
While you're at it, read a couple of books on sales and persuasion techniques, you'll often have to "materialize" your most important collaborations over the phone, videoconference or even live appointments.
Invest in yourself
Grow your skillset to become a professional.
Evaluate the purchase of SEO courses, photography courses, photoshop and advertising graphics courses in general, videomaking courses, marketing ... in short, there are many solutions, you are spoiled for choice.
Learn the basics and then choose to specialize in a couple of these "disciplines".
One day you could "sell" your skills to third-party companies and open up another monetization channel parallel to the blog.
Maintain an independent opinion
Bloggers, and even more so influencers, live from press trips and sponsorships.
Some companies will offer you money in exchange for good reviews. Without getting into the deontological aspect of it, know that most people only read and appreciate honest reviews. So keep an honest and independent opinion. If you go overboard with sponsorships, your readers will notice.
It 's true, someone may not care and would continue to follow your "advice" anyway, even if only to bind to a certain "status" in which he identifies. But the majority of people, on the other hand, will feel they cannot blindly trust your experience and will seek truthful information elsewhere.
Optimize the articles published after some time
Let's go back to SEO and its importance. It is a complex art that however is based on very simple concepts ... so you just need to put the fundamentals into practice to immediately get comforting results in terms of organic traffic.
Learn to use tools like Search Console and Analytics, and get in the habit of going back to reviewing and optimizing old articles produced. On the other hand, the SEO logics are constantly changing and it is likely that an excellent solution today can become perfectible over time.
Sometimes, improving an old article is more beneficial than publishing a new article. You will find that with constant analysis you can get unexpected results.
NB: When you have reached 1.000 / 1.500 monthly visits, evaluate the insertion of google adsense banners, in this way you will be able to guarantee yourself a fixed monthly income of one hundred euros.
Do you "kill" yourself with work but your turnover is struggling to grow? Maybe it's time to diversify your income!
On the blog you can earn with direct advertising, sponsored publications, Google adsense banners, affiliate links, sale of gadgets and more. But that is not all: there are parallel methods of earning. You can participate in blog tours and ask for a fee, you can sell courses and travel or web marketing advice; you can put your practical skills at the service of third-party companies by selling services and skills.
For example: have you become an SEO Copywriting expert? Apply to web agencies and online newspapers as an external collaborator. Or again, have you become good with social media? Offer Social Media Management services to other companies.
Hire a technician or hire a professional
When you become a professional you realize that time is money, that being curious and hungry for knowledge is important but that often you can't do everything yourself. Here's why sometimes it is better to rely on a technician IT to "fix the blog" or even hire someone who can "help you with minor tasks" or a sales manager who can take care of "customer research and management".
The same principle applies to a novice blogger who may not yet have the technical knowledge to do it himself and who could do damage by dealing with something too complex (for example, trying to do a site migration from Http to Https by himself ... ).