Coca Cola Museum and 100 Years of the Bottle

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Joel Fulleda

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City full of inspirations and stimuli, Atlanta is home to one of the most famous brands in the world, known and loved by billions of consumers: the Coca-Cola. Born in 1886 by a curious and innovative pharmacist, the legendary Dr. John S. Pemberton, Coca-Cola is the most popular soft drink on the planet, made unique by an unmistakable taste and characterized by a formula that has remained secret for many years.

After almost 130 years, the myth of Coca-Cola does not lose its luster and Atlanta, his hometown, pays tribute to it with a museum captivating and fun where you can discover many curiosities about the world with all bubbles.

The World of Coca-Cola, this is the name of the museum, is a large, well-structured multifunctional space to let visitors immerse themselves in the magical world of brands.

The tour begins with a first step into the Lobby: an entrance area where you can learn the basics of Coca-Cola history and start the warm-up for the great experience.

We then move on to the Loft, an area dedicated to culture and the impact that the Coca-Cola world has had on world iconography and art. This section displays the most fascinating works of art of yesterday and today, dedicated to the sparkling brand.

After an observation phase, it's time for fun: here is the Theater area, where you can see the exciting film that celebrates the energy of life, the branded film "Moments of Happiness”, The section dedicated to the Coca-Cola mascot, the great one polar bear, with which to take your own souvenir photo, and the 4D Cinema, where you can immerse yourself in a multisensory experience in search of the mythical secret formula.

And if you feel thirsty, don't miss a break in the section dedicated to Coca-Cola tastings, where you can choose from over 100 different flavors, spread all over the world.

Visiting Atlanta in 2015 is an even more special occasion: this year marks the centenary of the invention of one of the symbols of food, table, culture and conviviality from all over the world. In 1915, in fact, the legendary Coca-Cola bottle, Glass, made its debut on the tables of many consumers.

A model that has evolved with wisdom over the years, without ever neglecting the great historical significance and the strong link with tradition: still today among the models of Coca Cola bottles it is possible to rediscover that flavor of the past and recall past memories.

Many models of small Coca-Cola bottles that have marked the pace of twentieth century design and art are exceptionally exhibited, until 4 October 2015 at theHigh Museum Of Art in Atlanta: an unmissable opportunity to retrace a hundred-year history in the blink of an eye.

The exhibition, entitled "The Coca-Cola Bottle: An American Icon at 100” therefore, it collects over 100 objects, including 15 significant works inspired by Coca-Cola bottles, as well as numerous photographs and exclusive signed works Andy Warhol.

But that's not enough: among the relics on display, there will also be space for the precious original sketches of the bottle, which was born following a precise indication: it had to be an iconic object, immediately recognizable and distinctive even if broken into pieces or if touched in the dark.

In short: a world of emotions, joy, memory and history, absolutely not to be missed for the many visitors who decide to stop in Atlanta and want to live an unforgettable experience.

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